PROJECTS
Little Miss Lost
Winning Project For The Industry of Fashion Student Business Award for Innovation
Category
Fashion Clothing- Lingerie
Year
2023/24
Client
‘Parade’
Skills
Trend, Market and Consumer Research and Insight Analysis
Creative Idea and Concept Development
Copywriting and Communication of Messages
Critical Thinking and Problem Solving
Development of Innovative Campaigns
Summary
This was a self-devised project exploring the suppression of young women’s sensuality, in favour for external approval and the Male Gaze. Taking a problem which is sensitive, and making it comfortable, fun and friendly for the consumer.
The aim of this project was to liberate young women from the pressure of external approval, by minimising shame and creating a safe place to explore sensuality comfortably.
The outcomes consisted of an eighty page report outlining my design process, idea generation and decision making. In addition to this, a short printed book called ‘Little Miss Lost’ that explored sensuality for young women through creative copywriting. Finally, a hypothetical campaign for lingerie brand ‘Parade’ to bring comfort to young women exploring sensuality and subverting the typical notions of the Male Gaze.
For a deeper understanding of the thought process and creative direction of this project, a digital copy of my report and book are available upon request.
Kohl Kreatives x Oceanus
Category
Beauty x Fashion (Swimwear)
Year
2024
Client
Kohl Kreatives
Skills
Photography
Digital Content Creation
Adobe Photoshop
Assisting with Campaign Content
Content Editing
Summary
I took part in this project as a week work experience with beauty brand Kohl Kreatives. This was a photoshoot creating imagery to promote their new range of ‘Quickie Stickies’, in collaboration with the swimwear line ‘Oceanus’. Taking on the role of Photoshoot Assistant, I had the responsibility of assisting with lighting, props/staging and most importantly, filming ‘behind the scenes’ content.
Support Your Skin’s Mind
Skills
New Product Development and Visual Merchandising
Market and Trend Research
Consumer Insights and Analysis
Development of Innovative Campaigns
Social Media Marketing
Category
Beauty and Skincare
Year
2024
Client
No.7 & Boots
Summary
This project was a beauty collaboration between No.7 and Nottingham Trent University.
The aim was to work as a team to produce a new skincare product range and campaign that recruited the 30 year-old consumer with an emotional consumer insight. As well as, developing a new benefit space exploring unique science.
The concept my team and I created was ‘Support Your Skin’s Mind’, a range of ‘good mood’ skincare that leveraged the interconnection between mind and skin to support consumer’s resenting change. Which, we pitched to a team at No.7 Headquarters in Nottingham. We had to consider all elements of this range, including the full circular promotion eg: cultural calendar, visual merchandising and packaging, PR etc… and design/visualise these aspects for out client.
For a deeper understanding of the design process and project direction, a PDF copy of the pitch presentation is available on request.
Drink Up Drip Down
Skills
Creative Campaign Development
Conceptualising Products and Ideas
New Product Development and Visual Merchandising
Promotional Events Planning
Indesign and Graphic Design
Category
Food and Drink
Year
2023
Client
‘Castle Rock Brewery’ & ‘WIGFLEX’
Summary
This project was a team live client brief, exploring the collaboration between Castle Rock Brewery and WIGFLEX. The aim was to produce a range of beers for the collaboration and a promotional event, alongside a campaign.
Our campaign tagline was ‘Drink Up, Drip Down’ promoting a seasonal range of three fruit based beers and a trio of summer events where each beer was released with WIGFLEX’s brand identity at the heart.
Our task was to create physical examples of the beer labels, plan an enticing campaign and event accordingly to the cultural calendar, and pitch the range and ideas to the clients.
All We Are Is Who We Are
Skills
Fashion Filming and Photography
Creative Campaign Development
Pitching to Clients
Creative Direction and Problem Solving
Visually Communicating Messages and Visions
Category
Jewellery & Accessories
Year
2022
Client
‘All We Are Jewellery’
Summary
This project explores the use of fashion film to promote product ranges and brand messaging. This was a live client brief between NTU and ‘All We Are’ jewellery.
The aim was to respond to the clients brief and create a short fashion film and digital promotion to communicate not only their new product range but brand identity.
This was a team project, where I took on the role of Creative Director, making important final decisions, guiding the creative team to success and creatively solving problems efficiently.
